Submitted by Harold Wachtel (not verified) on Mon, 2009-12-14 17:49.
Good topic, Steve! I think many also blame the employer because of the negative publicity that has been released over the past 2 years. Many hear about the enormous irresponsible acts of huge corporations on television and begin to think that everyone must act like those companies. It is unfortunate, because most companies do not act in the publicized ways you see on the evening news but are forced to make cost cutting decisions to preserve the livelyhood of their own businesses, largely due to the effects of many poor decisions by a few powerful people and corporations.
With that said, I do not believe consumers are always looking for the "cheapest" product or service. It is because, at least in my opinion, most fail to make themselves any different than their competition that it seems consumers are searching for the most price conscious alternative. If a company, sales person or product do not differenciate themselves as solving a need, want or desire, than the consumer uses common sense and gravitates towards the best price, but if someone truly stands out from the rest as a solution to a need, than they will inevitably create a more successful business and gain a great deal of sales, clients and contracts. After all, buying is largely emotional. In short, I am trying to say that I do not think consumers are "cheap," I think there is a lack of presenting a solution rather than just a product.
Good topic, Steve! I think many also blame the employer because of the negative publicity that has been released over the past 2 years. Many hear about the enormous irresponsible acts of huge corporations on television and begin to think that everyone must act like those companies. It is unfortunate, because most companies do not act in the publicized ways you see on the evening news but are forced to make cost cutting decisions to preserve the livelyhood of their own businesses, largely due to the effects of many poor decisions by a few powerful people and corporations.
With that said, I do not believe consumers are always looking for the "cheapest" product or service. It is because, at least in my opinion, most fail to make themselves any different than their competition that it seems consumers are searching for the most price conscious alternative. If a company, sales person or product do not differenciate themselves as solving a need, want or desire, than the consumer uses common sense and gravitates towards the best price, but if someone truly stands out from the rest as a solution to a need, than they will inevitably create a more successful business and gain a great deal of sales, clients and contracts. After all, buying is largely emotional. In short, I am trying to say that I do not think consumers are "cheap," I think there is a lack of presenting a solution rather than just a product.